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UNMISSABLE WOMEN
Highlighting every woman in our publication so their fight is no longer overlooked.
The Dominican Republic is a traditionally male-dominated society and women are constantly seen as secondary role players, so their efforts to reach equality are widely ignored.
Diario Libre, the most read newspaper in the country, wanted to use its power to empower women so they and their fight is no longer overlooked.
Date: March 2018
Client: Diario Libre
Role: Creative Director, Copywriter | Mindshare (GroupM) + Ogilvy, Santo Domingo
KEYWORDS
Branding | Print | Editorial Content | Content Strategy | Social Media
Use of Media |
Women Empowerment
157,830
PRINTED SAMPLES
+789K
PEOPLE REACHED ONLY WITH THE PRINTED EDITION
THE PUBLICATION WAS COMMENTED BY KEY OPINION LEADERS IN THEIR MORNING SHOWS AND THROUGHOUT THE DAY
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